It’s interesting because it feels like the notion of the “campaign site” is changing, at least in our minds it is. Traditionally it’s been an interactive super ad built in flash and it takes at least a coffee break to load. This model is dependent on a heavy media buy, a bunch of banners… Oh, and a viral component which hopefully does its job.

But what if you stop thinking of the “campaign site” as a digital billboard in cyberspace and start thinking of it in terms of a any other media property except perhaps more specified in purpose?

Take a leap from “advertiser” to “publisher”…  Might make things more interesting for people.

We’re trying.

This entry was posted on Wednesday, May 20th, 2009 at 1:30 pm and is filed under Advertising, Brand.