Gawker eloquently explains “viral” and we tend to agree.

Business casual. Stylish AND functional.- via engadget

Branding is great when it focuses on transmitting core values that are relevant. If you’ve ever been to a MUJI store you will surely agree that the brand successfully conveys the company’s stated philosophy:

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Our take on them in iMedia Connection.

Excellent to reaction a silly article in a silly magazine.