Thoughts

Coconut Tree

Michael Raisanen — Mon, 11 Jan 2010 03:04:45 +0000

13 Most Beautiful…

Michael Raisanen — Mon, 11 Jan 2010 02:32:34 +0000

Sing Sang Sung

Michael Raisanen — Fri, 18 Sep 2009 01:40:42 +0000

McLuhan

Michael Raisanen — Tue, 14 Jul 2009 20:59:50 +0000

Sour

Michael Raisanen — Thu, 09 Jul 2009 18:07:10 +0000

Entre’acte

Michael Raisanen — Tue, 07 Jul 2009 21:35:58 +0000

华盛国际资本

Michael Raisanen — Tue, 16 Jun 2009 19:45:22 +0000

We’re doing the complete brand identity for McGovernWang, a new boutique banking firm specializing in transnational deals between China and the U.S.Most fun was designing the Chinese version of the website.

Silence is Sexy

Michael Raisanen — Wed, 27 May 2009 04:01:15 +0000

Campaign Site

Michael Raisanen — Wed, 20 May 2009 20:30:39 +0000

It’s interesting because it feels like the notion of the “campaign site” is changing, at least in our minds it is. Traditionally it’s been an interactive super ad built in flash and it takes at least a coffee break to load. This model is dependent on a heavy media buy, a bunch of banners… Oh, and a viral component which hopefully does its job.

But what if you stop thinking of the “campaign site” as a digital billboard in cyberspace and start thinking of it in terms of a any other media property except perhaps more specified in purpose?

Take a leap from “advertiser” to “publisher”… Might make things more interesting for people.

We’re trying.

Hey, it’s Enrico Pallazzo

Michael Raisanen — Tue, 19 May 2009 14:39:38 +0000

We had an inter-office party with our brothers and sisters in Sweden
.