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Archive for the 'work' Category

华盛国际资本

Tuesday, June 16th, 2009

We’re doing the complete brand identity for McGovernWang, a new boutique banking firm specializing in transnational deals between China and the U.S.Most fun was designing the Chinese version of the website.


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Hey, it’s Enrico Pallazzo

Tuesday, May 19th, 2009

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We had an inter-office party with our brothers and sisters in Sweden
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New Article

Wednesday, March 4th, 2009
iMedia Connection: 5 simple steps to manage complex integrations

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Why isn’t anyone fixing an agency model that is counterproductive to successful integrated campaigns? Here is what’s going wrong, and what marketers can do to make their jobs more efficient and rewarding.

Production

Monday, January 19th, 2009

We have been wondering about productivity. Probably because we can’t find an economic model that would fit our processes. Because we are unpredictable. Our input changes, and sometimes it seems so effervescent that we cannot quantify it in any earthly terms.

Time is a lousy input, since it is not really relevant to the output unless in certain instances of distressed cash flow. Then all of a sudden time becomes of essence because the output is cash, and in those cases we tend to need cash quickly.

Once things stabilize we might start looking at production through a different prism.

Perhaps the primary input is enthusiasm and vision, and the output is knowledge and experience. But how do we build a model? We can’t, not even Cobb-Douglas can help us. But that’s alright, as long as we are having a blast?

2009

Sunday, January 4th, 2009

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Harmonogram

Friday, September 5th, 2008

In 1896 Karol Adamiecki, a Polish economist, developed what he poetically called a Harmonogram. Nowadays, we tend to refer to his innovation as a Gantt chart, after Henry Gantt, who was apparently better at branding stuff and seemingly more narcissistic

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