A New Approach to Market Communications

Raisanen Creative is a strategic communications consultancy, where we believe that today’s media landscape is forcing companies to change the way that they communicate with their stakeholders.

Our organization has been designed to help companies facing today’s highly evolved communication demands. We devise programs that help our clients stand out, be heard and be responsive to the marketplace. We do not restrict ourselves to any one method or discipline but instead let the clients’ objectives dictate which communications tools we utilize.

“Creative” in our case simply means that we believe in the power of innovation and our ability to harness it.

Our communication strategies are based on understanding and respect of our clients’ vision and the intended audience. We believe that the days of marketing as a culture-shaping force are coming to an end - the magic box of Madison Avenue has been exposed and is no longer the Power it used to be. In order to be successful, marketing has to be humble and start adapting to the culture it is selling to instead of the other way around.

Raisanen Creative, LLC was founded in 2007 by Michael Raisanen in New York City with a satellite office in Gothenburg, Sweden.